Dipl.-Kfm.
|
E-Mail: baccarella@industrial-management.org Tel.: +49 (0) 911 5302 390 Fax: +49 (0) 911 5302 238 Raum: 5.167 Sprechstunde: |
 |
|
Lebenslauf 1983 geboren in Karlsruhe Studienschwerpunkte: Auslandsstudium: Diplomarbeit: Praktische Tätigkeiten
Betreute Abschlussarbeiten
Forschungsinteressen Technologie-Beschaffung
Peer-Reviewed Articles in Journals and Edited Books Gerhard, D.; Brem, A.; Baccarella, Ch.; Voigt, K.-I. (2011): Innovation management and marketing in the high-tech sector: A content analysis of advertisements. International Journal of Management, Vol. 28, No.1, Pt. 2, pp. 330-348. Baccarella, C.; Gerhard, D.; Voigt, K.-I. (2010): Advertising for high-technology products in the product launch phase - A content analysis. International Journal of Engineering Management and Economics, Vol. 1, No. 4., pp. 249-268. Peer-Reviewed Conference Proceedings Voigt, K.-I.; Ixmeier, J.; Grünberg, A.; Baccarella, C.: The analysis and evaluation of established roadmaps as a way to detect future trends - the case of embedded systems in Germany, Proceedings International Converence of Technology (IAMOT), 16.-22.03.2012, Hsinchu.
Mürling, Sven; Voigt, Kai-Ingo; Baccarella, Christian; Scheiner, Christian: Besonderheiten in der Vermarktung von Industriegütern mit Fokus auf das Buying-Center-Konzept; Proceedings 11th International Marketing Trends Conference, 19.01.-21.01.2012, Venedig Voigt, K.-I.; Baccarella, C.; Meißner, O.; Wassmus, A.: The Effects of Customer Orientation on the Product Performance of Technological Innovations - A Comparison between SMEs and Large Companies, Proceedings 11th Portland International Center for Engineering and Technology Conference (PICMET), 31.07.-04.08.2011, Portland, OR Seitz, U.; Scheiner, C.; Baccarella, C.; Voigt, K.-I.: Die Kommunikation disruptiver Innovationen – Ein phasenspezifischer Ansatz; Proceedings 10th International Marketing Trends Conference, 20.01.-22.01.2011, Paris Voigt, K.-I.; Baccarella, C.; Gerhard, D.:Advertising for high-technology products in the product launch phase - A content-analysis; The R&D Management Conference Proceedings; 30.06.-2.7.2010, Manchester Gerhard, D. Voigt, K.-I., Baccarella, C.: Advertising for Technology and High-Technology Products - A Content Analysis, Proceedings International Conference on Management of Technology, 7.03.-11.03.2010, Kairo Vorträge Mürling, Sven; Voigt, Kai-Ingo; Baccarella, Christian und Scheiner, Christian: Besonderheiten in der Vermarktung von Industriegütern mit Fokus auf das Buying-Center-Konzept, Marketing Trends Conference, 19.01.-21.01.2012, Venedig Scheiner, C.; Baccarella, C.; Hohnadl, S.; Voigt, K.-I.: Embedded Systems in the Metropolitan Region Nuremberg - A Cluster Development Analysis, 14th International Conference, Social Values and Competitiveness in the EU, 07.10.-08.10.2011, Sofia Voigt, K.-I.; Baccarella, C.; Meißner, O.; Wassmus, A.: The Effects of Customer Orientation on the Product Performance of Technological Innovations - A Comparison between SMEs and Large Companies, 11th Portland International Center for Engineering and Technology Conference (PICMET), 31.07.-04.08.2011, Portland, OR Voigt, K.-I.; Baccarella, C.; Ernst, M.: Kommunikation von Technologien – Verknüpfung von F&E und Marketing, Symposium zur Bucheinführung „Strategies and Communications for Innovations“, Bonn Troisdorf, 21. Februar 2011. Seitz, U.; Scheiner, C.; Baccarella, C.; Voigt, K.-I.: Die Kommunikation disruptiver Innovationen – Ein phasenspezifischer Ansatz; 10th International Marketing Trends Conference, 20.01.-22.01.2011, Paris Voigt, K.-I.; Baccarella, C.; Gerhard, D.: Advertising for high-technology products in the product launch phase – A content-analysis; The R&D Management Conference; 30.6.–2.7.2010, Manchester Gerhard, D., Voigt, K.-I., Baccarella, C.: Advertising for Technology and High-Technology Products - A Content Analysis, International Conference on Management of Technology (IAMOT), 7.-11.03.2010, Kairo |
|